In 2020, NetApp launched a bold brand repositioning from storage expert to cloud-led, data-driven digital transformation leader for businesses around the world. With aggressive growth goals and 80% of revenue coming from its channel partners, the company needed to bring its new narrative to life with partners—to build deeper relationships and motivate them to tap the full breadth of its systems, software and services portfolio.

By bringing the new NetApp to life through a program of partner-focused business solutions with tools, presentations, infographics, videos and more, we’ve helped NetApp unlock the potential of its diverse and broad partner ecosystem.